Crypto.com Hires Exec to Further Firm's Web3 Ambitions - Aliens: AI Crypto News & Markets Updates
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Crypto.com Hires Exec to Further Firm's Web3 Ambitions

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Blockworks

Thu, May 26, 2022

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Crypto.com is hoping to drive its Web3 ambitions across four product verticals with the addition of its newest executive As managing director, Kwon Park will lead Crypto.com’s partnership developments and attempt to map out new business opportunities Singapore-based exchange Crypto.com has named a new managing director to help guide the business’ Web3 ambitions.

Former Bittrex executive Kwon Park has been picked to lead the charge and will answer directly to Crypto.com Chief Operating Officer Eric Anziani, the company said Thursday.

The executive will also seek out new business opportunities and develop partnerships by leveraging his more than three years’ experience at Bittrex, in which he was both that exchange’s chief strategy officer and director of business development.

Crypto.com tapped NBA superstar Lebron James to front its commercial during that event as part of a multi-year deal to support Web3-related “educational and workforce development opportunities.” Park is hoping to drive home the exchange’s Web3 strategy, recoup some of its marketing spend and further partnerships as it attempts to leverage the nascency of crypto’s newest sector.

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