Givenchy launches NFT to promote new products in spring of 2022 - Aliens: AI Crypto News & Markets Updates
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Givenchy launches NFT to promote new products in spring of 2022

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Aliens

Tue, Nov 23, 2021

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French fashion brand Givenchy is working with digital artist, Chito, to launch its latest NFT series. This includes 15 different designs to promote the brand's upcoming Spring 2022 products.

The project is led by Givenchy creative director, Matthew M. Williams. Prior to this, the brand also launched NFTs in cooperation with the digital platform Veve in June to celebrate Pride Month. The proceeds were used to support the LGBTQIA+ community.

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