Aliens TLDR

Nissan and Toyota, two of the biggest Japanese automakers, are among the latest major brands and companies to reveal their respective metaverse plans.

Nissan has created a digital version of its brand experience gallery, dubbed Nissan Crossing, where visitors can gain an understanding of the company’s suite of advanced driving technologies, according to a Nikkei Asia report .

On its website, Nissan Motor Corporation said that its Invisible-to-Visible (I2V) technology, which uses a 3D, augmented reality (AR) interface to merge the real world and the metaverse, "creates limitless possibilities for services and communications that will make driving more convenient, comfortable, and exciting." Nissan currently has two use cases for its I2V technology, projected to be fully launched by 2025.